Why Attend this Event?

  • This is an interactive platform for sharing and exchanging information and knowledge.
  • It helps you get the most out of your PR planning and process.
  • Helps you interact and engage with top PR professionals in the industry.
  • Provides you with opportunities to engage with the varied industry professionals and organizations from different markets
  • Helps you exchange ideas on top trends and challenges facing new media and related PR fields.
  • Facilitates collective and collaborative knowledge and intellectual leadership styles to match PR trends.


H.E. Abdullatif Ahmed Al Othman

Former Governor, Saudi General Investment Authority (SAGIA)

Abdallah Jum’ah

Former CEO,
Saudi Aramco

Jihan Al Lamki

TV Presenter

Nasser Al Nafisee

VP Corporate Affairs,
Saudi Aramco

Rania Rostom -

Chief Innovation & Communication Officer Middle East, North Africa & Turkey, GE

Ahmed bin Ali -

Senior Vice President
Corporate Communication, Etisalat

Randa Al Sheikh

TV Presenter, Saudi Broadcaster Corporation

Dr. Shafeeq Ghabra

Professor of Political Science
Kuwait University

Iman Al Hamood

Monte Carlo Radio

Mohamad Al Mezel -

Managing editor of Gulf News, UAE

Idrees Al Drees

Writer and media consultant

Andrew Bone -

Middle East Regional Director, HILL+KNOWLTON

Tariq Ghamdi

Manager, King Abdulaziz Center for World Culture, Saudi Aramco

Cyril Zammit -

Director of Design, Art Dubai Group
& Fair Director, Design Days Dubai

Eithne Treanor -

Founding and Managing Director, E. Treanor Media

Fuad Al-Zayer -

Energy Transparency Coordinator International Energy Forum

Kirk Collingwood

Brand Strategist & Stakeholder Experience Specialist, Saudi Aramco

Wael Mahdi -

Bloomberg News

Abdulrahman Al Husseini

Senior Manager Media Relations

Hamood Al Ghubaini

VP Communication & Public Affairs,
Saudi Electricity Company

Mirna Sleiman -

Head of Government Sector - Biography
Thomson Reuters, UAE

Tariq Al Sada -

Director of Public Relations, Ministry of Commerce& Economic

Rehab Makhloog

Public Relations Representative, Saudi Aramco

Waleed Khalid Alkhashti -

Corporate Communications and Relations Director,
Zain Kuwait

Hisham Al Jawhar -

Director , Internal Communication, SABIC

Khalid Subaey

Director, Corporate Social Responsibility, Saudi Aramco

Joe Batikh -

Senior Sustainability Advisor,
EduEval Consultancy

Ricardo Karam

Founder & CEO,

Nart Bouran

CEO, Sky News Arabia

Abdulrahman Al Rashid

Previous Head of Al Arabiyah News

Joyce Baz -

Head of Communication,MENA, Google
Middle East & North Africa

Mohammed Al Otaiba -

Deputy Executive Director of publishing and Editor-in-Chief of The National

Zahraa Taher

Managing Director, Fenmark Communications Bahrain

David Parkinson -

Head of Digital, MENA & India Nissan Motor Corporation

Eman Hussain -

Director, Al Hattlan Media

Waleed Al Shakih -

Senior Director Communication, Ma’aden

Nadeen Al Bedair

TV Show Presenter,

Dr. Fatima Alsalem -

Professor, Kuwait University

Dr. Lulwa Budalamah -

Head of Public Relations & Media, Labour Market Regulation Authority

Zainab Salbi

Founder Women for Women International

Rasha Kashkoush -

Head of Communication
Facebook, MENA

Faisal Al Zahrani

PR Consultant

Amjad Shacker

General Manager, Corporate Communications

Amira Rashad

Head of Brand, MENA Facebook

Nicolas George Trad -

Executive Partner, Reputation Institute

Mohammad M Al Robaian -

Brand developer, Founder of |done is a [noun]|

Melbourne Scott

Public Relations Specialist, Saudi Aramco

Sultan Al Bazie -

Chairman Saudi Arabian Society for Culture and Arts

Chris Chan -

Public Affairs Director, DOW Chemicals

Dr. Abdulrahman Abdulghader -

General Manager of Communications and Media Royal Commission of Jubail & Yanbu, KSA

Farah Al Ibrahim -

Account Executive, Edelman

Mohammed Osaimi -

Trainer & PR Consultant

Dana Saloum -

Communications Director Middle East and Sub-Saharan Africa,

Mohamed Sabe

Digital Media Specialist

Radhiya Al-Zadjali

Sales and Advertising Manager


Sultan Al Bazie -

Chairman Saudi Arabian Society for Culture and Arts

Kirk Collingwood

Brand Strategist & Stakeholder Experience Specialist, Saudi Aramco

Melbourne Scott

Public Relations Specialist, Saudi Aramco

Mohammed Osaimi -

Trainer & PR Consultant

Nagy Awad

Public Relations Representative

Gregory Noakes

Member, Corporate Affairs Research & Advisory Group, Saudi Aramco

Neil Dhillon

Public Relations Consultant, Saudi Aramco

Dylan Stuart

Partner - Lippincott

Saleh Bdeir

Senoir Account Director, LinkedIn- Talent Solutions

Etienne Tremblin

Senior Employer Brand Consultant , Team Lead


Workshop's timing:
  • 9:00 -10:30
  • 13:30 – 15:00

This session will help participants to develop crisis communication plans to help organizations understand crisis and its impact on reputation, dealing with crisis instantly on social media and effectively engage with stake holders during crisis incidents. Crisis management theory and practices will be discussed during the workshop and several case studies will be presented to provide participants with comprehensive information on how organization can deal with crisis of its own.
Key outcomes:
  • Measure and improve organization reediness for crisis management on social media
  • Use social media monitoring tools
  • Develop crisis communication plans
  • Integrate social media crisis management into the overall communication plan
  • Measure crisis management plan effectiveness
Workshop's timing:
  • 9:00-15:45

A speaking opportunity is a natural extension and expression of your brand and the position of the organization. How you speak and what you present will influence and shape the way people think. This workshop will give you the techniques for inspiring your audience and ensuring that your key take home messages are used by third party outlet.
Key outcomes:
  • Learn how to develop an inspiring speech that is lively and impactful yet simple
  • Learn how to inform, influence and inspire your audience
  • Learn how to connect with your audience
Workshop's timing:
  • 11:00 – 12:30
  • 13:30 – 15:00

Few communications vehicles can match a well-crafted, well-delivered speech in terms of authority and impact—in fact, some speeches have changed the course of history. But what are the key elements of an effective speech, which issues need to be considered when drafting remarks for a senior executive, and how is the speechwriting process best managed? This workshop will examine the essential building blocks of crafting a speech; look at the distinctive roles of writer, subject matter expert and speaker; and discuss strategies to make the most of a speaking opportunity.
Key outcomes:
  • Understand the role of speeches within the corporate communications environment
  • Develop a robust speechwriting process that can be used in a variety of settings
  • Craft impactful speeches that can help “move the needle”
  • Employ techniques to create more memorable remarks for your proponent
Workshop's timing:
  • 9:00 -10:30
  • 11:00 – 12:30
  • 13:30 – 15:00

A communication plan help organizations to communicate effectively by ensuring alignment of all communication made by an organization with audiences and stakeholders, both internally and externally. This workshop will offer a set of tools to help communicators develop strategic communication plans for their organization that ensure focus, consistency, alignment and measurement of effectiveness.
Key Outcomes:
  • Develop communication strategies
  • Develop communication plan objectives
  • Create communication plan framework: strategies, tactics and budget
  • Measurement metrics
Workshop's timing:
  • 9:00 -10:30
  • 11:00 – 12:30
  • 13:30 – 15:00

The aim of the workshop is to introduce PR and Corporate Communications Professionals the value of Social Media and the power of the business platform. We will be using Linked as the platform and will demonstrate how engagement can be improved and measured. How to make key messages go viral and impact a wider audience or niche messaging more targeted. What is the current thinking in the industry and what does success look like: case studies to be discussed – pros and cons in order to promote your brand
Workshop's timing:
  • 9:00 -10:30
  • 11:00 – 12:30
  • 13:30 – 15:00

Today, now, in this very moment, is the slowest pace of change you will experience in the rest of your life. The ways we live, shop, work, play, travel and communicate are all changing at an unprecedented rate. The opportunities created in the world of tomorrow will have profound implications for how brands and businesses are built. The only certainty is that the keys to success will all be grounded in deep empathy for the customer of the future. So what will they want, and how can we beat them there?

Key outcomes
  • Perspectives and discussion on what it takes to build powerful brands now and in the future
  • Insight into the shifts taking place that will shape brand building over the next 10 years
  • Understanding how this will impact our role in shaping communications and experience
Workshop's timing:
  • 9:00 -10:30
  • 11:00 – 12:30

Having a strong, trusted bond with a journalist is the most effective way to establish a sense of trust and confidence in developing an article or arranging an interview. But, not all reporters can be trusted. Engagement with the media on a daily basis must not only involve trust but a ‘message’ and ‘call to action.’ This workshop will discuss the key elements in media engagement and striving for the most favorable or balanced story for your company.
Key Outcomes:
  • Understand the role of company spokesperson with the media and how to build relations
  • Devise a graph of reporters: broadcast, print, radio, social media
8:00 - 9:00
9:00 - 15:30
16:00 - 19:00
Registration & Reception
19:00 - 19:05
Overview of IPRA-GC Film
19:05 - 19:10
Welcome Remarks, Hasan Al Hasan, IPRA-GC President
19:10 - 19:20
Keynote Address, H.E. Minister , UAE
19:20 - 19:40
Keynote Address, Abdallah Jum’ah Former CEO, Saudi Aramco
19:40 - 9:50
Keynote Address, H.E. Abdullatif Al Othman Former Governor & Chairman of the Board (SAGIA)
19:50 - 20:30
Recognition of Sponsors
20:50 - 21:30
IPRA-GC Gala Dinner
9:00 - 10:00
Registration and Morning Coffee

Public Relations has became an important function within major corporations internationally. The need to ensure that communication is in line with corporate strategy is essential, as not conveying your business intent, both externally and internally, is a major cause of failure. This panel will discuss the corporate communication concept and why major corporations are shifting from PR to corporate communication.

This panel will bring together GCC media personnel experienced in international media, who will share their insight and thoughts on how the Gulf Region has been portrayed by international media outlets. The panel will also discuss the need to adapt to new media and how to turn new media challenges into opportunities.
11:50 - 12:00
Coffee Break

The coming years will witness major global events hosted by different GCC countries. These events will require both extensive and intricate roll out activation campaigns internationally. This panel will explore the role PR and communication play in driving success by looking at the upcoming major events in the region. Emphasis will focus on the vision, objectives, plans and implementation strategy

With the revolution of social media and consumers having the power to make a difference. Brand reputation is at stake, it is essential for energy companies in the B2B and B2C sectors to have smart strategic approaches when dealing and using social media to protect their organization’s image and reputation. This panel will look at how energy companies implement best practice.
13:30 - 14:30

A government reputation is an indicator of how business is conducted. The better a government's reputation, has the greater its ability to drive political consensus, and improve the financial and aspirational demands of its citizens. Transparency and efficiency translates into tourism, advocacy, trade and talent. This panel will look into the role PR plays in both safeguarding and developing a country's reputation, and how PR is a significant catalyst in promoting security, the economy and education.

Major Corporates in the region have initiated or implemented CSR activities that have tangible impact on people and community. These corporates have developed smart strategies for sustaining social responsibility, utilizing their resources for the benefit of community and to improve the lives of others. This panel session will discuss the need for such activities in the region and will also look into successful examples of major CSR strategies in the region.
16:00 - 14:30
Closing Summary
9:00 - 10:00
Registration and Morning Coffee

The face of communication has dramatically changed over the past few years. Social media platforms such as Facebook, twitter, Instagram and Snapchat are dominating communication in the region. This panel will look into how the development of new social media platforms have impacted the gulf region from political and economic perspective and how the PR industry can keep pace with these developments.

The continuing rise of Social Media demands new talent to be on-boarded and ready for the next technological or social development. How focused is the PR sector in creating talent management? Can this sector acquire, develop and retain the best and brightest minds? This panel will discuss what the pioneers in the PR industry are doing differently to attract the best available talent, and will discuss the best talent management and creativity encouragement strategies, to attract young innovative talent to the industry.
11:30 - 11:45
Coffee Break

With many woman entering media, is the glass ceiling only there for the top jobs? How easy is the shift to gender balance, and why are the benefits of inclusiveness still not being embraced? This panel will discuss how successful woman have made the transition to high level positions, and the skills they believe are needed from both genders, to ensure that individuals and organizations benefit.

With the current trend in ever increasing usage of social media among consumers in the GCC region, it is essential for organizations to keep the interaction dynamic with stakeholders on every social media platform. This workshop will shed light on the importance of managing the organization's online reputation, and will explore the right practices in being proactive online to build a solid brand.
13:30 - 14:30

All governments and major companies are exposed to risk. Any risk to the business is initially handled through crisis communications. If handled wrong, there could be an impact on public security, a company’s reputation, or financial loss. This panel will explore application of social media during a crisis, and the role of social and traditional media play in building resilience, and the relationship between both traditional and social media. How has the speed and immediacy of social media impacted crisis management perspective? Should government and major companies interact with the public through social media during a crisis? And can governments and companies use social media to predict a crisis?

During the last two decades and since the introduction of social media, there has been a lot of debate on whether there is still a need for high cost traditional media within the PR industry.
16:00 - 14:30
Closing Ceremony


Conference registration, payment and selecting preferred workshops subject to vacancy, is also available onsite.

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For assistance or technical issues, please contact techsupport@ipra-gc.org


Hotel Corporate Rate
Crown Plaza
Marriot Hotel

The chapter has received blocks of rooms during the conference and exhibition at the Dubai Festival City, Inter-Continental, Crown Plaza and The Marriot Hotel.



Strategic Partner

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Strategic Sponsor

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Diamond Sponsor

Platinum Sponsor

Event Sponsors

Main Media Sponsor

Media Partners